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Diversification choices in agriculture: a Choice Modelling case study of sugarcane growers
Author(s) -
Windle Jill,
Rolfe John
Publication year - 2005
Publication title -
australian journal of agricultural and resource economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.683
H-Index - 49
eISSN - 1467-8489
pISSN - 1364-985X
DOI - 10.1111/j.1467-8489.2005.00279.x
Subject(s) - diversification (marketing strategy) , valuation (finance) , agriculture , choice modelling , business , economics , agribusiness , agricultural economics , agricultural science , marketing , geography , finance , environmental science , archaeology
Growers in the sugarcane industry have been struggling under financial pressure for several years. One option to improve farm viability might be to diversify farm enterprise income. Choice Modelling, an economic valuation technique, was used to explore the trade‐offs growers make between different attributes of diversification, and how their choices may be related to certain socio‐economic characteristics. Application of the technique involved surveys of cane growers in three regions of Central Queensland. This is a novel approach to assessing grower intentions that has the potential to reveal detailed information about influences on grower choices.