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SIMULTANEOUS ADVERTISING AS A SIGNAL OF PRODUCT QUALITY *
Author(s) -
YANG BILL Z.
Publication year - 1994
Publication title -
australian economic papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 15
eISSN - 1467-8454
pISSN - 0004-900X
DOI - 10.1111/j.1467-8454.1994.tb00859.x
Subject(s) - disclaimer , product (mathematics) , citation , library science , quality (philosophy) , advice (programming) , sociology , advertising , media studies , computer science , political science , law , mathematics , business , philosophy , geometry , epistemology , programming language