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ADVERTISING AND PROFITABILITY IN AUSTRALIAN MANUFACTURING *
Author(s) -
ROUND DAVID K.
Publication year - 1983
Publication title -
australian economic papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 15
eISSN - 1467-8454
pISSN - 0004-900X
DOI - 10.1111/j.1467-8454.1983.tb00428.x
Subject(s) - profitability index , citation , advertising , library science , sociology , history , computer science , business , finance