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THE ROLE OF RESEARCH IN A FIRM'S DECISION TO ENTER A MARKET AND IN ITS SUBSEQUENT OPERATIONS *
Author(s) -
Sharp D. P.
Publication year - 1959
Publication title -
australian journal of statistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.434
H-Index - 41
eISSN - 1467-842X
pISSN - 0004-9581
DOI - 10.1111/j.1467-842x.1959.tb00279.x
Subject(s) - completeness (order theory) , business , product market , product (mathematics) , market research , industrial organization , marketing , microeconomics , economics , mathematics , mathematical analysis , geometry , incentive
Summary Market research can often help in deciding whether it is advisable to enter the market for a new product. In the case below, it was decided not to enter the market; but, for completeness, the further steps to be taken if the decision had been otherwise are given in some detail.