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Eliciting donations to disaster victims: Psychological considerations
Author(s) -
Zagefka Hanna,
Noor Masi,
Brown Rupert,
Hopthrow Tim,
Moura Georgina Randsley
Publication year - 2012
Publication title -
asian journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.5
H-Index - 49
eISSN - 1467-839X
pISSN - 1367-2223
DOI - 10.1111/j.1467-839x.2012.01378.x
Subject(s) - donation , psychology , social psychology , political science , law
Predictors of monetary donations to victims of humanitarian disasters were examined. Participants ( N = 219) chose between donating to different scenarios and justified their choices in an open response format. T his was followed by a questionnaire. The perceived extent of the victims’ N eed, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. T here was a three‐way interaction between these factors: T he perceived N eed for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. I mplications for theory and practice are discussed.