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Culture masquerading, identity and organizational commitment
Author(s) -
Hechanova Regina
Publication year - 2012
Publication title -
asian journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.5
H-Index - 49
eISSN - 1467-839X
pISSN - 1367-2223
DOI - 10.1111/j.1467-839x.2012.01377.x
Subject(s) - nationality , cultural identity , social psychology , identity (music) , psychology , social identity theory , social identity approach , religious identity , situated , organizational culture , identity formation , sociology , social group , self concept , immigration , political science , public relations , law , aesthetics , philosophy , feeling , artificial intelligence , computer science , religiosity
This mixed method study examines the impact of culture masquerading among 488 Filipino customer service representatives handling international accounts. Culture masquerading is practised via taking on foreign names, locations and nationalities. Applying social identity theory, it is hypothesized and supported that masquerading of nationality is negatively related to cultural identity. As predicted, there is a positive relationship between cultural identity and organization commitment. No support is found for the hypothesis that cultural identity mediates the relationship between culture masquerading. Situated identity theory and economic, social, and historical influences are used to explain these findings.