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Attending inside or outside: A Japanese–US comparison of spontaneous memory of group information
Author(s) -
Takemura Kosuke,
Yuki Masaki,
Ohtsubo Yohsuke
Publication year - 2010
Publication title -
asian journal of social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.5
H-Index - 49
eISSN - 1467-839X
pISSN - 1367-2223
DOI - 10.1111/j.1467-839x.2010.01327.x
Subject(s) - ingroups and outgroups , psychology , collectivism , social psychology , reciprocal , in group favoritism , social group , social identity theory , individualism , linguistics , philosophy , political science , law
A recent review of empirical evidence disconfirmed the widely‐held view that North Americans are less collectivistic than East Asians. However, previous research has proposed that the motivations underlying group behaviours differ across cultures: North Americans are more strongly motivated to acquire and maintain higher in‐group status relative to outgroups, whereas East Asians tend to emphasize maintenance of reciprocal relationships within in‐groups. We tested this hypothesis by examining the pattern of attentional allocation in group situations using a memory task. As predicted, compared to Japanese, memory performance among Americans was biased towards intergroup status difference over intragroup relationship information.