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Marketing Channels and Retail Store Density in East Asia *
Author(s) -
Matsui Kenji,
Lu Shuanghong,
Nariu Tatsuhiko,
Yukimoto Tadashi
Publication year - 2005
Publication title -
asian economic journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.345
H-Index - 28
eISSN - 1467-8381
pISSN - 1351-3958
DOI - 10.1111/j.1467-8381.2005.00219.x
Subject(s) - east asia , business , economics , marketing , export marketing , commerce , advertising , china , geography , archaeology
By measuring retail store density with regard to population, several studies have indicated that marketing channels in Asia are different from those in the USA and European countries. The present paper investigates to what extent a model similar to Flath and Nariu (1996) can empirically predict retail densities in Japan and China. The results suggest that the secular decline in the number of retail stores in Japan primarily results from the proliferation of car ownership and the expansion in the average size of a dwelling. We also demonstrate that the model accounts for the large variations in China's retail density.