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The Olympic legacy: Feeding London (Respond to this article at http://www.therai.org.uk/at/debate )
Author(s) -
Janssens Freek
Publication year - 2012
Publication title -
anthropology today
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.419
H-Index - 24
eISSN - 1467-8322
pISSN - 0268-540X
DOI - 10.1111/j.1467-8322.2012.00882.x
Subject(s) - coca cola , media studies , political science , economic history , sociology , history , advertising , business
Over the last decades, the Olympic Games have increasingly claimed to deliver a social and economic ‘legacy’ to the host city. The 2012 Olympic Games in London have set out to deliver a legacy of better food for east London, an area perceived as ‘deprived’, with higher than average rates of obesity and significant ‘food deserts’ in its midst. Various Olympic organizations have considered the issue, resulting in the publication of a Food vision for the first time ever in Olympic history. However, with companies such as Coca‐Cola and McDonald's having been appointed official suppliers to the Games, and with an extremely limited time frame, will the Games be able to deliver on this promise?