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Decomposing Local: A Conjoint Analysis of Locally Produced Foods
Author(s) -
Darby Kim,
Batte Marvin T.,
Ernst Stan,
Roe Brian
Publication year - 2008
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.1111/j.1467-8276.2007.01111.x
Subject(s) - conjoint analysis , production (economics) , willingness to pay , product (mathematics) , preference , business , value (mathematics) , consumer demand , marketing , agricultural economics , economics , microeconomics , mathematics , statistics , geometry
Abstract Increasingly, foods are marketed as “locally grown.” We use stated preference data from a choice‐based conjoint instrument to address two issues surrounding consumer demand for locally produced goods: (1) what is the geographical extent of “local,” and (2) is the value consumers place on “local” production distinct from other factors that are often confounded with locally produced foods such as farm size and product freshness? We find our subjects place similar value on products produced “in state” and “nearby” and that consumers' willingness to pay for local production is independent from values associated with product freshness and farm size.