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Do Voluntary Biotechnology Labels Matter to the Consumer? Evidence from the Fluid Milk Market
Author(s) -
Kiesel Kristin,
Buschena David,
Smith Vincent
Publication year - 2005
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.1111/j.1467-8276.2005.00729.x
Subject(s) - consumer demand , turnover , growth hormone , business , marketing , food labeling , microbiology and biotechnology , food science , economics , hormone , chemistry , microeconomics , biology , biochemistry , management
This article examines the effects on the demand of voluntary labeling for the use of genetically modified growth hormone for retail fluid milk using supermarket scanner data. Retail fluid milk tracks one of the first biotechnology products approved, is fairly standardized and ubiquitous, and allows for cross‐sectional differentiation between labeled and unlabeled products and between conventional and organic brands. The results indicate that voluntary labeling increases the demand for recombinant bovine growth hormone free milk. In addition, the estimated effects of labeling appear to have increased over time.