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Traditional vs. Modern Food Systems? Insights from Vegetable Supply Chains to Ho Chi Minh City (Vietnam)
Author(s) -
Cadilhon JeanJoseph,
Moustier Paule,
Poole Nigel D.,
Tam Phan Thi Giac,
Fearne Andrew P.
Publication year - 2006
Publication title -
development policy review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.671
H-Index - 61
eISSN - 1467-7679
pISSN - 0950-6764
DOI - 10.1111/j.1467-7679.2006.00312.x
Subject(s) - ho chi minh , modernization theory , supply chain , business , distribution (mathematics) , marketing , product (mathematics) , quality (philosophy) , economics , economic growth , mathematical analysis , philosophy , geometry , mathematics , epistemology , socioeconomics , low income
This article describes the development of vegetable marketing in Ho Chi Minh City (Vietnam), where modern distribution outlets are competing fiercely with traditional traders for wholesale and retail customers. Data from interviews with supply chain stakeholders and a survey of vegetable wholesalers have been used to compare the performance of modern and traditional chains, and the findings reveal the chains as segmented in their product focus, the modern sector focusing exclusively on quality. Modern marketing channels are generally more efficient than traditional ones but still account for only around 2% of vegetable distribution. The article argues that policy‐makers should not promote the ‘modernisation’ of food systems at the expense of traditional channels which meet important consumer needs.