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Attribution of success and failure revisited, or: The motivational bias is alive and well in attribution theory
Author(s) -
Zuckerman Miron
Publication year - 1979
Publication title -
journal of personality
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.082
H-Index - 144
eISSN - 1467-6494
pISSN - 0022-3506
DOI - 10.1111/j.1467-6494.1979.tb00202.x
Subject(s) - attribution , psychology , social psychology , miller , attribution bias , self esteem , information processing , cognitive psychology , ecology , biology
A bstract Do causal attributions serve the need to protect and / or enhance self‐esteem? In a recent review, Miller and Ross (1975) proposed that there is evidence for self‐serving effect in the attribution of success but not in the attribution of failure; and that this effect reflects biases in information‐processing rather than self‐esteem maintenance. The present review indicated that self‐serving effects for both success and failure are obtained in most but not all experimental paradigms. Processes which may suppress or even reverse the self‐serving effect were discussed. Most important, the examination of research in which self‐serving effects are obtained suggested that these attributions are better understood in motivational than in information‐processing terms.