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Behavior change following a persuasive communication 1
Author(s) -
Greenwald Anthony G.
Publication year - 1965
Publication title -
journal of personality
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 2.082
H-Index - 144
eISSN - 1467-6494
pISSN - 0022-3506
DOI - 10.1111/j.1467-6494.1965.tb01392.x
Subject(s) - citation , library science , service (business) , psychology , media studies , sociology , computer science , economy , economics