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Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry*
Author(s) -
Delmestri Giuseppe,
Montanari Fabrizio,
Usai Alessandro
Publication year - 2005
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.2005.00529.x
Subject(s) - reputation , divergence (linguistics) , film industry , marketing , order (exchange) , business , sociology , movie theater , art , visual arts , social science , linguistics , philosophy , finance
We investigate what factors are required in order to succeed in project‐based cultural industries. In particular, we focus on the effects of relational stability and reputation on two key dimensions of movies’ success: commercial success and artistic merit. We combine the two dimensions of films’ performance for a more accurate understanding of how authenticity and artistic merit are manufactured in the movie industry. We examine this question by analysing a sample of Italian films and focusing on the role of the film director. We argue that commercial success is favoured by a director's strong vertical ties (with producers and distributors) and economic reputation, while artistic merit is positively affected by a director's weak horizontal ties (with other creative partners) and artistic reputation. We propose an explanation in terms of varying degrees of task routineness and we use it to account for the divergence between our results and others in the cultural and organizational literature.