CORPORATE CULTURE AND MORALITY: DURKHEIM‐INSPIRED REFLECTIONS ON THE LIMITS OF CORPORATE CULTURE

In the May 1986 issue of Journal of Management Studies , Ray argued that Corporate Culture protagonists have stumbled upon the central ideas of the classical sociologist Durkheim, especially those concerning morality. However, this article demonstrates important differences between corporate culture discourse and the Durkheimian concept of morality. Durkheim's views on moral autonomy, his diagnosis of the problematic nature of modern utilitarian values and his insistence on society as the source and the goal of morality are applied as a frame of reference that allows an identification, analysis and discussion of problematic assumptions about man, organization and society in corporate culture discourses. On this basis, the article discusses the relatively limited fulfilment of the promises issued by corporate culture protagonists, which can be observed by reflecting on the past decade, as well as some alternative ideas for organizational culture practitioners and researchers.