Premium
STRATEGY DEVELOPMENT AS A SOCIAL PROCESS
Author(s) -
Eden Colin
Publication year - 1992
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1992.tb00690.x
Subject(s) - negotiation , order (exchange) , process (computing) , business , process management , social order , knowledge management , public relations , sociology , political science , computer science , politics , law , social science , finance , operating system
This article argues that the development of strategy in organizations will be more effective if it is seen as predominantly a social rather than analytical process. Using the notion of organizations as negotiated order, it is suggested that designed Group Decision Support Systems can play an important role in facilitating the negotiation of strategy. Six ‘support systems’are discussed, and the implication is that planners might see themselves as facilitators managing both ‘socially negotiated order’and ‘negotiated social order'.