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ADOPTION, DISCONTINUATION AND RETENTION OF A CAPITAL GOOD INNOVATION
Author(s) -
Mascarenhas Briance
Publication year - 1991
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1991.tb00272.x
Subject(s) - discontinuation , business , capital (architecture) , early adopter , industrial organization , economics , marketing , psychology , archaeology , psychiatry , history
An analysis of post‐innovation adoption behaviour revealed that over a third of adopters subsequently discontinued a capital good innovation. Innovation non‐adopters, discontinuers, and retainers exhibited sharp differences with respect to size, age, and multinationality. Paradoxically, while favourable economic conditions discouraged innovation adoption, organizations that adopted the innovation under these conditions were more likely to retain it.