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THE INDUSTRIAL MARKET AS AN INTERFIRM ORGANIZATION
Author(s) -
Reddy N. Mohan,
Rao M. V. Hayagreeva
Publication year - 1990
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1990.tb00752.x
Subject(s) - industrial organization , competition (biology) , market structure , business , organizational structure , market segmentation , nonmarket forces , organizational theory , organization studies , economic system , economic geography , market economy , marketing , economics , factor market , management , ecology , biology
Recent theorizing in the marketing and organization theory literature attests to the notion that the market is a complex organizational form. We discuss the techno‐economic and institutional forces that structure the industrial market as an interorganizational network. The manner in which these forces structure the market determines segmentation and integration and the changing nature of co‐operation and competition in industrial markets.