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EXPLORING STRATEGY PERCEPTIONS IN CHANGING ENVIRONMENTS *
Author(s) -
Grösnhaug Kjell,
Falkenberg Joyce S.
Publication year - 1989
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1989.tb00733.x
Subject(s) - competitor analysis , perception , boom , bust , period (music) , business , exploratory research , marketing , psychology , sociology , engineering , social science , aesthetics , neuroscience , environmental engineering , philosophy
This article explores how a firm perceives its own strategy and that of its competitors. Findings from an exploratory, sociometric study covering both a period of ‘boom’ and a period of ‘bust’ demonstrated that firms and competitors differ greatly in their strategy perceptions. These perceptions were also found to differ from ‘objective’ evaluations made by the investigator. None of the firms studied was found to change their basic strategy in response to environmental jolts.