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ORGANIZATION DESIGN AND THE LIFE‐CYCLES OF PRODUCTS [1]
Author(s) -
Donaldson Lex
Publication year - 1985
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1985.tb00240.x
Subject(s) - diversification (marketing strategy) , product lifecycle , product (mathematics) , work (physics) , business , product design , new product development , industrial organization , process management , computer science , marketing , mathematics , engineering , mechanical engineering , geometry
This paper presents a model which elaborates the relationship between organization design and the product life‐cycle. Consideration is given to the structural implications of corporations which have multiple products at differing phases in their life‐cycles. This involves a theoretical synthesis of work on P.L.C. with that on degree of product diversification.