Premium
PLANNERS' PERCEPTIONS OF THE STRATEGIC MANAGEMENT PROCESS[1]
Author(s) -
Ginter Peter M.,
Rucks Andrew C.,
Duncan W. Jack
Publication year - 1985
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1985.tb00013.x
Subject(s) - normative , perspective (graphical) , representation (politics) , strategic management , process (computing) , perception , business , normative model of decision making , process management , strategic planning , empirical research , knowledge management , management science , marketing , computer science , psychology , economics , political science , epistemology , politics , artificial intelligence , philosophy , neuroscience , law , operating system
This paper discusses the foundations of the normative model of strategic management and reports the results of empirical research that examined the validity of the model from the perspective of practising planners. It was concluded, on the basis of the responses, that the normative model of strategic management is an accurate representation of what planners believe to be the steps in the process at both the corporate and business‐levels. While the steps were all included, there was significant variation among the relative importance of the various steps.