BOOK REVIEWS

Books reviewed in this article: COMPUTERS Making Computers Pay. By JOHN GRAHAM Choosing and Keeping Computer Staff. By ANTHONY CHANDOR A Practical Approach to Computer Simulation in Business. By L. L. CARTER and E. HUZAN Computer Application in Business. By SIMON LAMBOURN Managing the Computer. By GEORGE W. RADLEY Computer for Management; Language and Concepts. By R. G. A. BOLAND and R. M. OXTOBY Computer in Business Studies. By HAROLD LUCAS Business Systems and Data Processing Procdures. By FRANK J. CLARK, RONALD GALE and ROBERT GRAY Cobol for Studnt. By ANDREW PAKKIN Basic, a Compute Programming Language with Business and Management Application. By C. CARL PEGELS MARKETING Intrnational Marketing Management. By JAMES M. LIVINGSTONE Product Policy and Management. By MICHAEL J. BAKER and RONALD McTAVISH Pricing. By F. LIVESY Marketing Management Cases (2nd edn) By WILLIAM M. WEILBACHER Exercises in Marketing ‐ Projects and Case Studies. By RICHARD H. BUURMAN Advertising Management. by C. WEINBERG, P. ROYLE, P. LAW and K. SIMMONDS Product Management. Edited by P. LAW, C. WEINBERG, P. ROYLE and K. SIMMONDS THE MULTINATIONALS Economic Analysis and the Multinational Entrprise, Edited by JOHN H. DUNNING The Future of the Multinational Entrprise. By PETER J. BUCKLEY and MARK CALLSON The International Enterprise. By JAMES M. LIVINGSTONE The Multinational Company. By E. J. KOLDE THE JOURNAL OF MANAGEMENT STUDIES The Multinational Man. The Role of the Manger Abroad. By THOMAS AITKEN BUSINESS AND SOCIETY Business stratgies for Survival. Edited by W. K. PURDIE and B. TAYLOR The Corporate Society. Edited by ROBIN MARRIS Social Responsibility and the Business Predicament. Edited by J. W. McKIE Political Responsibility and Industry. By EDMUND DELL Business and Socity. By THOMAS KEMPNER, KEITH MACMILLAN and KEVIN HAWKINS Management Scienc and Urban Problems. By MICHAEL J. C. MARTIN ET AL. Management and Morality. By JOHN ADAIR