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BOOK REVIEWS
Publication year - 1976
Publication title -
journal of management studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1976.tb00526.x
Subject(s) - product (mathematics) , marketing , business , sociology , mathematics , geometry
Book reviews in this article: Consumer Product Development . By R oderick W hiteMarketing New Industrial Products . By M ichael J. B akerEffective Marketing logistic . By G raham B uxtonLegal Aspects of Marketing . By J ohn L ivermoreOfensive Marketing . By J. H. D avidsonEconomics and Transport Polig . By K. W. G william and P. J. M ackieThe Management of Urban Public Transport . By P. J. H ovell , W. H. J ones and A. J. M oran