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BOOK REVIEWS
Publication year - 1971
Publication title -
journal of management studies
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1971.tb00857.x
Subject(s) - business
Book Reviewed in this article: MARKETING INNOVATION MERGERS