BOOK REVIEWS

Book Review in this Article Appraising Capital Works . By E. J. Broster Financial Accounting and Control . By C. C. Magee Cost and Management Accountancy for Students . J. Batty (Ed.) Developments in Management Accountancy . J. Batty (Ed.) Basic Marketing: Programmed Text and Cases . By Robert S. Raymond Chemical Market Research . N. H. Giragosian (Ed.) The Human Equation in Marketing Research . By Dietz Leonhard Personal Selling: Behaviourial Science Readings and Cases . James H. Bearden (Ed.) Advertising and the Community . Alexander Wilson (Ed.) Marketing Management for Europe . By C. S. Deverell Corporate Planning . By John Argenti Corporate Planning in Industry . By Aris Presanis Technological Forecasting and Corporate Strategy . By Gordon Wills, B. Taylor Basic Operational Research . By P. G. Moore The Proceedings of the Fourth International Conference on Operational Research . D. B. Hertz and J. Melese (Ed.) Linear Programming . By K. Williams Operational Research French–English English–French Vocabulary . A. L. Oliver (Ed.) An Exercise in Redeployment . By Ron Thomas Decision Making . By R. A. Chapman Decision Making in Poverty Programmes . By Melvin Herman and Michael Munk Theories of the Bargaining Process . By Alan Coddington Creative Person and Creative Process . By Frank Barron Corporate Excellence through Grid Organization Development . A Systems Approach. Managerial Control Through Communication . By G. T. Vardaman and C. C. Halterman Management Information and Systems . By A. G. Donald Management in the Textile Industry . The Textile Institute The Management of Computer Programming . By C. P. Lecht Computers for Management . By Humphrey Sturt and Ronald Yearsley The Numerate Manager . By Fred Keay