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PRODUCT STRATEGY FOR INDUSTRIAL GOODS
Author(s) -
Cunningham M. T.,
Hammouda M. A. A.
Publication year - 1969
Publication title -
journal of management studies
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 4.398
H-Index - 184
eISSN - 1467-6486
pISSN - 0022-2380
DOI - 10.1111/j.1467-6486.1969.tb00593.x
Subject(s) - citation , product (mathematics) , computer science , library science , information retrieval , mathematics , geometry