BOOK REVIEWS

Book Reviewed in this article: RETAILING Costs and Competition in Retailing . By W.G. M c C lelland RESEARCH AND DEVELOPMENT Organizing the R & D Function . By A lexander O. S tanley and K. K. W hiteThe Organization of Research Establishment . Edited by S ir J ohn C ock ‐C roftResearch Management: Principles and Practice . By J. E. W alters EDUCATION AND TRAINING Selecting and Training the Training Officer . By N ancy T aylorIncidents in Applying Management Theoy . By R ichard N. F armer , B arry M. R ichman and W illiam G. R yanProblems in Business Administration . By T homas C icchino R aymondPolicies for Management Edutation . Edited by A rthur H endersonThe Academic Teaching of Management . Edited by D erek P ughTotal Job Training . By P aul M. S tokesTechniques of Leadership . By A uren U risWriting the Executive Report . By R alph I ronman ECONOMICS Preface to Econometrics . By M. J. B rennanThe Theory of the Firm . By K. J. C ohen and R. M. C yertBusiness Growth By R. S. E dwards and H. T ownsendComparative Management and Economic Progress . By R. N. F armer and B. M. R ichmanInvestment Proposals and Decision . By B. R. W illiams and W. P. S cott MANAGEMENT PERFORMANCE Improving Management Performance . By J. W. H umbleHow To Manage By Results . By D ale D. M c C onkeyWhat To Do About Performance Appraisal . By M arion S. K elloggManagers’ Peformance and Personality . By T homas W. H arrell MANPOWER PLANNING Organization and Manpower Planning . By G. M c B eath MANAGEMENT SYSTEMS AND METHODS The Theory and Management of Systems . By J ohnson , K ast and R osenzweigPlanning and Control Systems: A Framework for Analysis . By R. N. A nthonySystems Analysis: A Computer Approach to Decision Models . By C laude M c M illan and R ichard F. G onzalezSystems Analysis for Business and Industrial Problem Solving By S tanford L. O ptnerOperations Economy: Industrial Applications of Operational Research . By W. J. F abrycky and P aule . T orgersenAn Inrrodutton to P.E.R.T.‐C.P.M. By B. N. B aker and R. L. E risProject Management and Control: Volume II Applied Operational Planning . By R. L. M artinoProject Management and Controi: Volume III Allocating and Scheduling Resources . By R. L. M artino MARKETING The Marketing of Industriai Products . Edited by A ubrey W ilsonMarketing in a Competitive Economy . By L eslie W. R odgerMarketing Research Management . By A. B. B lankenship and J. B. D oyleDistribution in a High‐level Economy . By R eavis C ox in association with C harles S. G oodman and T homas C. F ichandlerOn Knowing the Consumer . Edited by J oseph W. N ewmanMarketing Communications: a Behavioral Approach to Men, Messages, and Media . By E dgar C raneMarketing Management: A Behavioral Systems Approach . By G eorge A. F ield , J ohn D ouglas and L awrence X. T arpey