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The IGD Best Practice Guide to communicating to consumers about a healthy, balanced diet
Author(s) -
Hackett R.
Publication year - 2012
Publication title -
nutrition bulletin
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.933
H-Index - 40
eISSN - 1467-3010
pISSN - 1471-9827
DOI - 10.1111/j.1467-3010.2011.01944.x
Subject(s) - healthy eating , government (linguistics) , healthy diet , set (abstract data type) , healthy food , variety (cybernetics) , marketing , business , medicine , advertising , environmental health , food science , computer science , biology , physical activity , philosophy , linguistics , artificial intelligence , physical medicine and rehabilitation , programming language
Summary Consumers are exposed to messages about diet, nutrition and health from a variety of sources, some less reliable than others and information can be confusing or contradictory. It is important that messages about healthy eating are clear and consistent. The ‘Best Practice Guide to communicating to consumers about a healthy, balanced diet’ by the Institute of Grocery Distribution's Industry Nutrition Strategy Group is based on healthy eating messages set out by the Government. It aims to help food businesses communicate to their consumers about a healthy, balanced diet, in a way that is relevant, appropriate and consistent with the Government's messages.