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Meeting the challenges for the UK Food and Drink Industry in a single European Market
Author(s) -
GALAMA KEITH
Publication year - 1990
Publication title -
nutrition bulletin
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.933
H-Index - 40
eISSN - 1467-3010
pISSN - 1471-9827
DOI - 10.1111/j.1467-3010.1990.tb00062.x
Subject(s) - business , marketing , value (mathematics) , quality (philosophy) , scale (ratio) , commerce , food industry , industrial organization , food science , philosophy , chemistry , physics , epistemology , quantum mechanics , machine learning , computer science
Summary The removal of barriers to trade will generate ‘marketing wars’ in which profits will come from value added products of high controlled quality. Investments must be made in understanding the new markets and finding marketing niches. Specialist products will benefit from the economies of scale in manufacturing for an enlarged market.