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Aromatherapy: the future
Author(s) -
Morley J.
Publication year - 2004
Publication title -
international journal of cosmetic science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.532
H-Index - 62
eISSN - 1468-2494
pISSN - 0142-5463
DOI - 10.1111/j.1467-2494.2004.00219_08.x
Subject(s) - aromatherapy , mood , marketing , product (mathematics) , presentation (obstetrics) , business , brand experience , psychology , advertising , product management , new product development , medicine , social psychology , alternative medicine , geometry , mathematics , pathology , radiology
The market development of Aromatherapy products has been heavily influenced by the twentieth century model of brand management and regulatory issues. The result has seen Aromatherapy products focus primarily on product attributes and the physical benefits of use, at the expense of exploring and developing the consumer's emotional response to the brand. Aromachology – the science of the effect of scent on mood and behavior or the ‘Psychology of Scent’– represents the next stage of the advancement of Aromatherapy into the twenty‐first century. A major opportunity exists to refocus products and brands on the emotional and lifestyle/environmental benefits which these products can deliver. The presentation will explore new ways of developing fragrances capable of communicating stronger, more compelling emotional benefits to consumers.