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COLLECTION SALES: GOOD OR BAD FOR JOURNALS?
Author(s) -
ARMSTRONG MARK
Publication year - 2010
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/j.1465-7295.2008.00207.x
Subject(s) - distribution (mathematics) , economics , profit (economics) , collection development , business , advertising , marketing , microeconomics , library science , computer science , mathematical analysis , mathematics
This article discusses the impact of collection sales (i.e., the bundling of several journals for sale by publishers to libraries) on journals. The advent of electronic journal distribution implies that bundling is an efficient sales strategy and can act to extend the reach of a journal. Current arrangements are discussed and shown to lead to tensions between commercial publishers and nonprofit journals. The article argues that nonprofit journals should not necessarily abandon collection sales programs. Rather, nonprofit journals may benefit from withdrawing from commercial publishers which distribute their own for‐profit journals, and joining together to be distributed by less commercial publishers who set relatively low prices for their collections. ( JEL D82, L31, L42, L82)