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ON THE EFFICIENCY OF AC/DC: BON SCOTT VERSUS BRIAN JOHNSON
Author(s) -
OXOBY ROBERT J.
Publication year - 2009
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/j.1465-7295.2008.00138.x
Subject(s) - active listening , maximization , ultimatum game , economics , measure (data warehouse) , mathematical economics , microeconomics , sociology , computer science , communication , database
We use tools from experimental economics to address the age‐old debate regarding who was a better singer in the band AC/DC. Our results suggest that (using wealth maximization as a measure of “better”) listening to Brian Johnson (relative to listening to Bon Scott) resulted in “better” outcomes in an ultimatum game. These results may have important implications for settling drunken music debates and environmental design issues in organizations. ( JEL C7, C9, D6, Z1)