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COLLEGE FOOTBALL TELECASTS: WHERE ARE THEY GOING?
Author(s) -
PACEY PATRICIA L.,
WICKHAM ELIZABETH D.
Publication year - 1985
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/j.1465-7295.1985.tb01754.x
Subject(s) - quality (philosophy) , football , sample (material) , economics , set (abstract data type) , advertising , business , political science , computer science , law , philosophy , chemistry , epistemology , chromatography , programming language
Observed Nielsen ratings for college football games show a decreasing trend in the number of viewers in recent years. As the market for these telecasts becomes more competitive, both buyers and sellers should adjust rights fees for quality differences. A model of full income allocation is proposed to isolate pure quality changes from true changes. Using a sample of weekly national collegiate telecasts the optimum optimorum is determined from the set of generalized Box‐Cox forms. Regional data provide an application of the model. Quality and hedonic indexes show not only a deterioration in quality over time but also a downward trend in demand for quality‐adjusted units. Implications for alternative television policies are discussed.