Premium
AN ESTIMATE OF THE PRICE EFFECTS OF RESTRICTIONS ON DRUG PRICE ADVERTISING
Author(s) -
CADY JOHN F.
Publication year - 1976
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/j.1465-7295.1976.tb00438.x
Subject(s) - advertising , medical prescription , prescription drug , economics , pharmacy , business , medicine , pharmacology , family medicine
This paper examines the relationship between restrictions on price advertising in the retail market for prescription drugs and the retail price of prescription drugs. Utilizing data on state retail advertising restrictions and data from a national survey of pharmacies, the study estimates the effect of advertising restrictions on the retail price of prescription drugs, and the cost to consumers resulting from these restrictions.