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EXPERIMENTAL STUDIES OF CONSUMER DEMAND BEHAVIOR USING LABORATORY ANIMALS*
Author(s) -
KAGEL JOHN H.,
BATTALIO RAYMOND C.,
RACHLIN HOWARD,
GREEN LEONARD,
BASMANN ROBERT L.,
KLEMM W. R.
Publication year - 1975
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/j.1465-7295.1975.tb01101.x
Subject(s) - economics , consumer demand , consumer behaviour , consumption (sociology) , microeconomics , econometrics , marketing , business , social science , sociology
Using laboratory animals as subjects, two series of experimental studies of consumer demand behavior are reported. The experiments show that laboratory animals will change consumption patterns in response to changes in the budget set, consuming more of the lower priced commodities and less of the higher priced commodities. Large rotations in the budget line for essential commodities resulted in severe disruption of consumer behavior. The experiments demonstrate the feasibility of using non‐human subjects in laboratory studies of economic behavior.