Premium
Antecedents of Business Opportunity Identification and Innovation: Investigating the Interplay of Information Processing and Information Acquisition
Author(s) -
Gielnik Michael M.,
Krämer AnneChristin,
Kappel Britta,
Frese Michael
Publication year - 2014
Publication title -
applied psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.497
H-Index - 88
eISSN - 1464-0597
pISSN - 0269-994X
DOI - 10.1111/j.1464-0597.2012.00528.x
Subject(s) - identification (biology) , divergent thinking , knowledge management , psychology , marketing , social psychology , business , computer science , creativity , botany , biology
Building on conceptual frameworks of entrepreneurial discovery, we argue that active information search compensates for a lack of entrepreneurial experience and enhances the effects of divergent thinking and general mental ability ( GMA ) on opportunity identification. We sampled 100 business owners in S outh A frica. Results confirmed the hypothesised moderating effects of active information search on the relationships of entrepreneurial experience and divergent thinking on opportunity identification. Furthermore, we found direct effects of opportunity identification and conditional indirect effects of divergent thinking on innovativeness of product/service innovations. Our findings suggest that a joint examination of entrepreneurial experience and divergent thinking with active information search helps to better understand opportunity identification.