Premium
CONTEXT EFFECTS AND DECOMPOSITIONAL CHOICE MODELING
Author(s) -
Oppewal Harmen,
Timmermans Harry
Publication year - 1991
Publication title -
papers in regional science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.937
H-Index - 64
eISSN - 1435-5957
pISSN - 1056-8190
DOI - 10.1111/j.1435-5597.1991.tb01723.x
Subject(s) - choice set , context (archaeology) , consumer choice , set (abstract data type) , mixed logit , econometrics , discrete choice , scope (computer science) , logit , logistic regression , order (exchange) , economics , computer science , microeconomics , machine learning , paleontology , finance , programming language , biology
This paper describes the application of the extended or universal logit model to decompositional or “stated” choice modeling in order to increase the scope and validity of such choice models. In this approach, choice experiments are designed that permit the estimation of utility functions that include the effects of context variables like choice set composition and decision background. The approach is illustrated with some simple calculated examples concerning consumer choice of shopping conter, housing, and transportation mode.