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CONSUMER ATTITUDES TOWARDS THE AMERICAN RETAIL SYSTEM
Author(s) -
Ingene Charles A.
Publication year - 1983
Publication title -
papers in regional science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.937
H-Index - 64
eISSN - 1435-5957
pISSN - 1056-8190
DOI - 10.1111/j.1435-5597.1983.tb00810.x
Subject(s) - economic surplus , marketing , business , consumer behaviour , advertising , economics , welfare , market economy
This paper develops a theoretical model of consumer purchase decisions in a competitive retail system. Emphasis is placed on the relationship between per household expenditures and consumers' surplus. It is shown that parametric changes can cause expenditures and surplus to move in opposite directions. Empirical evidence on factors which influence grocery and department store purchases is presented. Such evidence, in conjunction with the theoretical model, can offer insights into consumer attitudes towards the American retail system. A micro‐level, behavioral analysis predicated upon this research is then proposed as a method of determining actual consumer attitudes.