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The Role of Network Effects in the US VCR Market, 1978–1986
Author(s) -
Ohashi Hiroshi
Publication year - 2003
Publication title -
journal of economics and management strategy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.672
H-Index - 68
eISSN - 1530-9134
pISSN - 1058-6407
DOI - 10.1111/j.1430-9134.2003.00447.x
Subject(s) - standardization , competition (biology) , value (mathematics) , welfare , economics , consumer welfare , business , telecommunications , computer science , market economy , ecology , machine learning , biology , operating system
This paper estimates the importance of indirect network effects in the US video cassette recorder (VCR) market between 1978 and 1986. Estimation reveals the significant role of networks in the format competition between VHS and Beta. The paper also finds that if Sony, the system sponsor of Beta, had aggressively introduced its VCRs at the early stage of competition, Beta would likely have dominated the market in 1985; instead, the format disappeared in 1989. Finally, the paper measures consumer welfare for the value of network effects in VCRs, and assesses the consumer welfare effect of standardization.