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Motivation, recruitment and retention of voluntary non‐remunerated blood donors: a survey‐based questionnaire study
Author(s) -
Misje A. H.,
Bosnes V.,
Gåsdal O.,
Heier H. E.
Publication year - 2005
Publication title -
vox sanguinis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.68
H-Index - 83
eISSN - 1423-0410
pISSN - 0042-9007
DOI - 10.1111/j.1423-0410.2005.00706.x
Subject(s) - turnover , medicine , turnover intention , psychology , social psychology , job satisfaction , management , economics
Background and Objectives The aim of this study was to establish which motivational and socio‐demographic factors are important for the development of a long‐term commitment as a voluntary, non‐remunerated blood donor. Study Design and Methods A cross‐sectional sample survey of active blood donors in Oslo, Norway, was conducted. Donors filled in a self‐administered questionnaire during donation. Data on motivation were analysed using factor analysis. Results The blood donors’ socio‐demographic characteristics were found to be similar to those of the population as a whole. The single, most important, recruitment channel was the influence of active blood donors. Five dimensions of blood‐donor motivation were identified with factor analysis. These were: altruism and empathy; social reasons (such as the influence of friends and family); strengthening of one's self‐esteem; positive experiences associated with donation; and a moral obligation to donate. Support for statements on altruistic motives for donation was strong and similar in long‐time and short‐time donors. In contrast, short‐time donors were more likely to be motivated by factors related to self‐esteem than were long‐term donors. Conclusion The ‘good habit’ of continued blood donation seems not to be exclusively linked to a high degree of reported other‐regarding (‘altruistic’) reasons, but also to a combination of motives, including some modestly self‐regarding motives.