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Design and Delivery of a ‘Donor‐centric’ Blood Collection Facility
Author(s) -
Savvas Ross,
Voller Matt,
Moek Peter,
McGinn Simon,
McDonald Lisa,
Doherty Kathleen
Publication year - 2005
Publication title -
transfusion medicine
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.471
H-Index - 59
eISSN - 1365-3148
pISSN - 0958-7578
DOI - 10.1111/j.1365-3148.2005.00554u.x
Subject(s) - metropolitan area , business , stakeholder , donation , data collection , focus group , marketing , operations management , transport engineering , computer science , geography , public relations , engineering , sociology , political science , archaeology , social science , law
Aim ARCBS collection sites are located in capital city centres, regional and metropolitan static sites and mobile units. The project aimed to establish a ‘donor‐centric’ collection facility that met evolving donor needs. Methods & Result Due to Adelaide’s high level of urbanisation combined with; (a) the eastern based skew of the existing Pirie Street operation and (b) the demographic profiles of donor and non‐donor cohorts, potential sites for further investigation were identified. This process was further enhanced by surveying donors (stakeholder buy in and input) who indicated a preference for a mid‐CBD site. This selection was supported by retailing and traffic analysis that reinforced the Currie St. location – a major street frontage with a transport hub to the western suburbs. ‘Guiding Principles’ for the design and operation of the centre were developed and stated that the site must; – have a WOW factor – make donation easy for donors – have a modern and professional outlook – have its own personality – be creative and bold – not compete with the existing city site – cater for a different market segment to existing sites. The Guiding Principles and recommendations from donor focus groups, were used by the architects to develop concept drawings. These were reviewed by the Donor Advisory Committee, and specifications finalised. Furniture, fittings, refreshments and marketing strategies also focussed on the target donor groups and Guiding Principles. Conclusion A donor focus in the planning, design and development of this centre has produced a facility that currently exceeds collection targets and has been nominated for building industry awards.