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Developing a promotion plan for health care marketing
Author(s) -
HALLUMS A.
Publication year - 1994
Publication title -
journal of nursing management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.925
H-Index - 76
eISSN - 1365-2834
pISSN - 0966-0429
DOI - 10.1111/j.1365-2834.1994.tb00149.x
Subject(s) - business , promotion (chess) , marketing , plan (archaeology) , services marketing , service (business) , specialty , health promotion , marketing mix , public relations , relationship marketing , marketing strategy , marketing research , element (criminal law) , marketing management , nursing , medicine , public health , family medicine , political science , archaeology , politics , law , history
Promotion of a health care provider's services is essential for communication with its customers and consumers. It is relevant to an organization's marketing strategy and is an element of what is described as the marketing mix. This paper considers the relationship of promotion to the marketing of services and proposes a plan for the promotion of the organization as a whole which can also be applied to an individual service or specialty. Whilst specific reference is made to an National Health Service (NHS) Trust it is also relevant to a Directly Managed Unit.