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Collaboration between the dietetic profession and the food industry in health education—a discussion paper
Author(s) -
Kirk T. R.
Publication year - 1991
Publication title -
journal of human nutrition and dietetics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.951
H-Index - 70
eISSN - 1365-277X
pISSN - 0952-3871
DOI - 10.1111/j.1365-277x.1991.tb00099.x
Subject(s) - medicine , nutrition education , order (exchange) , food industry , health professionals , marketing , health professions , nutrition information , health education , public relations , medical education , health care , nursing , public health , food science , economic growth , gerontology , business , political science , chemistry , finance , economics
The predicted trend towards increased use of nutrition and health information in food marketing in the 1990's is likely to promote consumer interest in nutrition. In order to capitalize on this trend, the author contends that the dietetic profession should increase the priority given to nutrition education campaigns aimed at improving the diets of consumers. In practice however, the resources available to dietitians to implement substantial nutrition education campaigns are likely to be minimal, unless innovative approaches are considered. The author puts forward two suggestions for consideration by dietitians. First, nutrition education campaigns should use nutrition and health information provided on food labels and in advertisements as major resources. Secondly, an effective way of resourcing nutrition education campaigns could be by collaboration between the dietetic profession and the food industry. This paper elaborates these proposals and examines implications for the British Dietetic Association (BDA).