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Cognitive Set and Food Acceptance
Author(s) -
SIEGEL STEPHEN F.,
RISVIK EINAR
Publication year - 1987
Publication title -
journal of food science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 150
eISSN - 1750-3841
pISSN - 0022-1147
DOI - 10.1111/j.1365-2621.1987.tb06737.x
Subject(s) - psychology , nut , cognition , social psychology , advertising , psychiatry , structural engineering , engineering , business
A consumer panel was randomly divided into two groups. Each group was asked to rate the acceptance of an almond nut dairy bar on five consecutive days and to complete a 30‐item questionnaire about their current physical state. For the positive group, all the statements were positive (e.g., “I feel great”), while for the negative group all the statements were negative (e.g., “I feel tired”). Acceptance ratings of the dairy bars were significantly higher for the positive group than for the negative group but questionnaire responses did not change over the five days of the experiment.