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Color Codes for Paired Preference and Hedonic Testing
Author(s) -
BECKMAN KAREN J.,
IV EDGAR CHAMBERS,
GNAGI M. MICHELE
Publication year - 1984
Publication title -
journal of food science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 150
eISSN - 1750-3841
pISSN - 0022-1147
DOI - 10.1111/j.1365-2621.1984.tb10407.x
Subject(s) - colored , preference , sensory system , coding (social sciences) , paired comparison , mathematics , color coding , psychology , cognitive psychology , statistics , combinatorics , materials science , composite material
The use of color as a product coding device for consumer sensory testing was studied. Simple paired preference and hedonic tests were conducted using eight brightly colored, 2‐inch round labels on a carbonated lemon‐lime beverage packaged in 12‐oz aluminum cans. We concluded that little or no bias exists for the eight colors when used in paired preference tests. For hedonic testing, an order/color bias was noted for some pairs of colors. With appropriate order balancing those effects can be understood and reduced. Therefore, color coding is a valid technique that can be used for consumer sensory testing.