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Relative Importance of Perceptual Factors to Consumer Acceptance: Linear vs Quadratic Analysis
Author(s) -
MOSKOWITZ HOWARD R.
Publication year - 1981
Publication title -
journal of food science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 150
eISSN - 1750-3841
pISSN - 0022-1147
DOI - 10.1111/j.1365-2621.1981.tb14573.x
Subject(s) - perception , sensory system , product (mathematics) , quadratic equation , mathematics , econometrics , statistics , computer science , psychology , cognitive psychology , neuroscience , geometry
This paper introduces a new approach to evaluating the relative importance of sensory characteristics to acceptance, using quadratic relations. The analysis illustrates that the relative importance of any specific characteristic cannot be defined as a single number, but depends upon the level of that characteristic as perceived by the consumer, and upon the other sensory factors of the product.