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COMPARISON OF FARMERS' MARKET, AND SUPERMARKET PRODUCE: TOMATOES AND BELL PEPPERS
Author(s) -
SOMMER R.,
KNIGHT H.,
SOMMER B. A.
Publication year - 1979
Publication title -
journal of food science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 150
eISSN - 1750-3841
pISSN - 0022-1147
DOI - 10.1111/j.1365-2621.1979.tb06465.x
Subject(s) - flavor , certification , taste , agricultural science , business , preference , horticulture , food science , economics , biology , management , microeconomics
Undergraduate students made flavor and appearance ratings of tomatoes and bell peppers purchased from certified farmers' market suppliers and from supermarkets in the same cities. Tomatoes from the farmers' markets were less expensive, those from the supermarkets were more attractive, and there was no difference in flavor preference in double‐blind taste trials. Bell peppers from a certified farmers' market were preferred in double‐blind flavor trials over bell peppers from supermarkets.