Premium
The initial effects on workload and outcome of a public education campaign on early diagnosis and treatment of malignant melanoma in Leicestershire
Author(s) -
GRAHAMBROWN R.A.C.,
OSBORNE JOY E.,
LONDON SUSAN P.,
FLETCHER A.,
SHAW D.,
WILLIAMS BETTE,
BOWRY VEENA
Publication year - 1990
Publication title -
british journal of dermatology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.304
H-Index - 179
eISSN - 1365-2133
pISSN - 0007-0963
DOI - 10.1111/j.1365-2133.1990.tb08239.x
Subject(s) - publicity , workload , medicine , melanoma , public education , lesion , dermatology , surgery , computer science , economics , cancer research , marketing , business , economic growth , operating system
SUMMARY We report our experience of the initial effects of a publicity campaign directed at early presentation of malignant melanoma in Leicestershire. The campaign resulted in a dramatic increase in workload and, at the pigmented lesion clinic, the numbers of new patients rose from 12.3 to 54.5 per clinic. There was a large rise in the number of new melanomas presenting in Leicestershire: from 1.02 per week before the campaign to 1.88 per week in the immediate postpublicity period. This was statistically significant ( P <0.001), Although there was also an apparently encouraging rise in the percentage of thinner ‘good prognosis’ tumours, it was not possible to isolate this statistically from a pre‐existing trend.