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The influence of an academic representative on prescribing by general practitioners.
Author(s) -
NewtonSyms FA,
Dawson PH,
Cooke J,
Feely M,
Booth TG,
Jerwood D,
Calvert RT
Publication year - 1992
Publication title -
british journal of clinical pharmacology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.216
H-Index - 146
eISSN - 1365-2125
pISSN - 0306-5251
DOI - 10.1111/j.1365-2125.1992.tb04002.x
Subject(s) - piroxicam , medicine , intervention (counseling) , family medicine , academic detailing , general practice , pharmacy , medical prescription , alternative medicine , nursing , pathology
1. The effect of providing information about medicines by a short ‘sales’ interview between individual general practitioners and an ‘academic representative’ on prescribing was investigated. 2. The promotional campaign was designed to encourage a rational approach to prescribing of non‐steroidal anti‐inflammatory agents in an intervention group of 101 general practitioners selected at random from the Leeds Family Practitioner Committee (FPC). The remaining general practitioners in the Leeds FPC acted as a reference group. 3. The prescribing data for each group for 5 months immediately prior to and 5 months following intervention were compared. 4. Intervention produced a significant increase (P less than 0.005) in the prescribing cost of ibuprofen, the non‐steroidal promoted as first choice agent, which was sustained for at least 5 months. 5. Prescribing of the second choice agent, piroxicam, decreased in the reference group but not in the intervention group. 6. There was a decrease in the average prescribing cost of pounds 6.60 per doctor per month in the intervention group compared with the reference group.